Vegan Laundry Detergents in Australia (2025 Guide)
Finding vegan and cruelty-free laundry detergents in Australia has become much easier in recent years. Many supermarket brands now avoid animal ingredients, and several major companies are certified by groups such as Choose Cruelty Free (CCF), PETA, and the Vegan Society.
This 2025 guide covers the most reliable vegan laundry detergents available in Australia, where to buy them, and what makes each option a good choice.
Earth Choice Laundry Liquid
Where to buy: Coles, Woolworths, Big W
Certification: Not tested on animals
Earth Choice is one of the most accessible vegan-friendly detergents in Australia. It uses plant-based cleaning agents, has a mild scent and is one of the most affordable options. A good everyday choice for households wanting a gentle, effective formula.
ecostore Laundry Liquid
Where to buy: Coles, Woolworths, Chemist Warehouse
Certification: Vegan Society (some products), cruelty-free
ecostore is a New Zealand brand widely trusted by Australian vegans. Their laundry liquids and powders are made from plant-based ingredients and come in recyclable sugarcane plastic bottles. They are known for being gentle on sensitive skin.
Dirt Laundry Detergent
Where to buy: Online (getdirt.com.au), selected stockists
Certification: Vegan and cruelty-free
Dirt is an Australian-made concentrated laundry liquid that has grown popular for its strong cleaning performance and low waste refill system. It has a very small ingredient list, is environmentally focused, and is considered one of the more powerful vegan detergents available.
Kinfolk Home Laundry Liquid
Where to buy: Woolworths
Certification: Cruelty-free
Kinfolk Home is an affordable Woolworths-exclusive brand that has plant-based formulas and clear labelling. Their laundry detergent is free from animal-derived ingredients and performs well as a budget-friendly option.
Purity Sensitive Laundry Liquid
Where to buy: Coles, Chemist Warehouse
Certification: Not tested on animals
Although not labelled vegan on all packaging, Purity Sensitive contains no animal-derived ingredients and is popular among people with skin sensitivities. It is fragrance-free and gentle but still effective for everyday washing.
Seventh Generation Laundry Detergent
Where to buy: Online
Certification: Certified cruelty-free
Seventh Generation is a well-known US brand that is increasingly available in Australia. Their detergents are plant-based, biodegradable and free from dyes and synthetic fragrances. They are typically more expensive but offer strong eco credentials.
Aldi Tandil Earth Laundry Liquid (selected varieties)
Where to buy: Aldi
Certification: Cruelty-free
Some Aldi Tandil Earth laundry products are vegan-friendly and offer good performance at a low price. However, availability varies by store and ingredients can change, so checking the label is important.
Are Pods Vegan?
Most laundry pods from major supermarket brands contain animal-derived enzymes or are produced by brands that test on animals. As a general rule, pods are less reliable for vegans. Stick to liquid or powder detergents from clearly labelled cruelty-free brands.
What to Look For in a Vegan Laundry Detergent
When choosing a detergent, consider the following:
- No animal-derived enzymes (look for plant-based surfactants instead)
- No lanolin, tallow, or glycerine from animal sources
- Cruelty-free certification
- Suitable for cold washes (saves energy and works with most vegan detergents)
- Refillable or low-waste packaging if sustainability is a priority
Summary
Australia now has a wide range of vegan-friendly laundry detergents across supermarkets and online stores. Brands such as Earth Choice, ecostore, Dirt and Kinfolk offer effective, affordable and cruelty-free options suitable for most households.
As the vegan market continues to grow, shoppers can expect even more plant-based and environmentally responsible laundry products to appear on shelves over the next few years.